Privacy Policy

Last updated: September 1, 2026

Who we are

This website and our online courses, digital products, and services (the "Services") are operated by Butterick Coaching & Communications LLC ("we," "us," or "our"), doing business as Betsy Butterick.

This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have.

The information we collect

Information you give us directly. When you fill out a form, subscribe to our email list, contact us, or purchase a product or course, we may collect:

  • Your name
  • Your email address
  • Your phone number (when you choose to provide it)
  • The content of messages you send us
  • Details about your interest in our Services (for example, what you select from a contact form dropdown)
  • Account information if you create an account to access a course

Payment information. When you buy something, your payment is processed by our payment provider, Stripe. We do not collect or store your full credit or debit card number on our systems. Stripe collects and processes that information under its own privacy policy (https://stripe.com/privacy). We receive limited details such as confirmation of payment, the name on the order, and the last four digits of the card.

Information collected automatically. When you visit our site, our website platform, Kajabi, and any analytics tools we use may automatically collect standard technical information, such as:

  • Your IP address and general location
  • Your browser type and device information
  • Pages you visit and how you interact with them
  • The website or source that referred you

We collect this through cookies and similar technologies (see "Cookies" below).

How we use your information

We use the information we collect to:

  • Deliver the products, courses, and services you request
  • Process your payments and send order confirmations and receipts
  • Send you the emails you signed up for, including tips, resources, and updates
  • Respond to your questions and provide customer support
  • Operate, maintain, and improve our website and offerings
  • Keep our site secure and prevent fraud or abuse
  • Comply with our legal and tax obligations

We do not sell your personal information.

Email marketing

If you subscribe to our email list or newsletter, we use your email address to send you content, updates, and occasional offers. We send these through our email platform (Kajabi) and, for our newsletter, through Substack (https://substack.com/privacy). You can unsubscribe at any time using the link at the bottom of any email, and we will stop sending you marketing messages. We may still send you non-marketing messages related to a purchase, such as receipts or course-access information.

Cookies and similar technologies

Our site uses cookies — small text files stored on your device — to make the site work, remember your preferences, keep you logged in to course areas, and understand how the site is used. You can control or delete cookies through your browser settings, though some parts of the site may not work properly without them.

Who we share your information with

We share personal information only as needed to run our business, including with:

  • Kajabi — our website, course, and email platform (hosting and delivery)
  • Stripe — payment processing
  • Substack — our newsletter (for subscribers)
  • Other service providers who help us operate, such as email or analytics tools 
  • Professional advisors (such as our accountant or attorney) when reasonably necessary
  • Authorities or others when required by law, or to protect our rights, safety, or property

We require our service providers to protect your information and use it only to provide services to us.

How long we keep your information

We keep your personal information for as long as needed to provide our Services, comply with our legal, accounting, and tax obligations, resolve disputes, and enforce our agreements. When we no longer need it, we take reasonable steps to delete or de-identify it.

Your rights and choices

Depending on where you live, you may have the right to:

  • Access the personal information we hold about you
  • Ask us to correct inaccurate information
  • Ask us to delete your information
  • Opt out of marketing emails at any time
  • Object to or restrict certain uses of your information

To make a request, email us at [email protected]. We will respond as required by applicable law. We will not discriminate against you for exercising these rights.

Children's privacy

Our Services are intended for coaches, educators, and other adults, and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

Data security

We take reasonable measures to protect your personal information, and we rely on the security practices of trusted platforms like Kajabi and Stripe. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

International visitors

We are based in the United States, and your information is processed and stored there. If you access our Services from outside the U.S., you understand your information will be transferred to and handled in the U.S.

Changes to this policy

We may update this policy from time to time. When we do, we will change the "Last updated" date at the top. Significant changes will be communicated as required by law.

Contact us

If you have questions about this policy or how we handle your information, contact us at:

Butterick Coaching & Communications LLC 104 Glen Mavis Ct, Cary, NC 27518 Email: [email protected] Phone: (510) 710-8442

 In Addition

Your use of the Company’s services and this site are also governed by those of Kajabi, LLC, a California limited liability company. Please also review the Kajabi® website Terms of Use at https://newkajabi.com/policies/terms/ 

 


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