FALL '26 · BACK TO SCHOOL — YOUR TURN, COACH
You invest in everyone.
When's the last time you invested in you?
This October, all three of my coaching communication courses are 26% off. Two weeks only. Because the best coaches never stop being students.
Check Out The Courses Below ↓Use code FALL26 at checkout · Ends October 15
Let's talk about it...
Your athletes are settled in. Practice is rolling. The roster is taking shape.
So here's a question nobody's asking you: when's the last time you invested in yourself?
Not a quick podcast on the drive home. Not a clinic where you sit in the back row and check your phone. A real investment in how you show up, how you speak, and how you lead.
You run the film. You plan the practice. You have the hard conversations with the administration, the staff, student-athletes and, their PARENTS!
Here's what I've learned working with 300+ coaches at every level — from middle school to the pros: the skill that determines how your season goes isn't X's and O's. It's communication. How you connect. How you navigate the transfer portal conversations. How you lead when it gets loud.
And communication is a skill. Skills can be strengthened.
26% off all three courses, October 1–15. Use code FALL26.
Three Courses. One Goal: Communicate Better.
Each course is self-paced, video-based, and built for coaches who are busy — because that's every coach.
THE DEEP DIVE
Winning With Words: Championship Communication for Coaches
Price: $297 $220 with code FALL26
Description: This is the full playbook — 13 modules covering everything from how you give feedback to how you handle the parent who shows up angry after a game. You'll walk away with a communication framework you can use Monday morning.
What you'll learn:
→ A proven communication shift that strengthens your entire program — not a gimmick, a skill
→ How to identify the barriers to effective communication before they cost you trust
→ What to say when an athlete fails — and how to use language to change your team's relationship with adversity
→ How to deliver feedback that's clear, candid, and still lands with care
→ How to navigate difficult conversations in a way that builds trust instead of breaking it
→ Strategies for meetings where everyone actually leaves on the same page
→ How to set parents up for success — and what to do when they get confrontational
→ Small, controllable shifts you can make today
Format: 13 video modules · Self-paced · Worksheets and assessments included
THE GEN Z PLAYBOOK
Relating to Today's Student-Athlete: Effectively Coaching Gen Z
Price: $99 $73 with code FALL26
Description: Ninety minutes. Eleven modules. The research on who your athletes actually are — and practical tools for coaching them without losing your standards or your mind. If you've ever thought "these kids are different," this course shows you how they're different and what to do about it.
What you'll learn:
→ The research on Gen Z — what's actually true vs. what's just noise
→ Why "8 seconds" isn't a death sentence — and how to communicate in their attention reality
→ How to package information so it actually gets absorbed (especially in writing)
→ How to use their preference for co-creation to increase accountability, not decrease it
→ What feedback looks like when it's built for this generation
→ How to navigate the motivation gap between extrinsic and intrinsic
Format: 90 minutes · 11 video modules · Downloadable slides for quick reference
THE FIELD UPDATE
Gen Z — Updates From the Field: Effectively Coaching Gen Z in an Optimal Sport Experience
Price : $99 $73 with code FALL26
Description: Built from thousands of conversations with current athletes, this course gives you the T.E.A.C.H.E.R.S. framework — eight elements that define what a quality sport experience actually looks like to the athletes you're coaching right now. Not theory. Field-tested.
What you'll learn:
→ Transparency — how to lean into Gen Z's desire for information without losing authority
→ Emotions — how to help athletes self-regulate and use emotional energy for growth
→ Affirmation — why who they are matters more to this generation than what they do — and how to shift your language
→ Choices — how giving athletes choices actually increases ownership and accountability
→ Helpful — what expert, immediate feedback looks like when it deepens learning
→ Embrace — how accepting who they are increases your flexibility and well-being
→ Respect — what respect actually means to this generation (it's not what it used to be)
→ Support — how to create environments that optimize growth
Format: 80 minutes · 10 video modules · Downloadable slides included
⭐️⭐️⭐️⭐️ BEST VALUE ⭐️⭐️⭐️⭐️
Get all three courses. Save 26%
Price: $495 $366
The complete coaching communication library — from the foundational Championship Communication deep-dive to both Gen Z-specific courses. Everything Betsy teaches about how coaches communicate, connect, and lead. Self-paced and ready when you are.
Use code FALL26 at checkout.
Offer ends October 15, 2026
Meet the Coach Behind the Courses
I'm Betsy Butterick — The Coaches' Coach.
I've spent the last 15 years working with coaches and athletic organizations at every level: from middle school programs to the NCAA, from the USOPC to the Las Vegas Raiders. My background is in the game — I played and coached at the collegiate level before shifting into communication coaching full-time.
I've worked with 300+ coaching clients, offer 17+ workshops, co-hosted 50+ podcast episodes, and written a book called Kids These Days that coaches keep calling "the most important book for understanding and connecting with Gen Z."
But the thing I'm most proud of? The coaches who text me after a hard conversation and say, "I used what you taught me. It worked."
That's what these courses are built to do. Give you language you can use. Today.
What Coaches Are Saying
“Betsy did an amazing job of sharing why communication is vital not only in your coaching career but in life. She was highly engaging to the audience, leaving an impactful teaching lesson.” — Sacha (Workshop Participant)
“Betsy brought realistic action that I can take as a coach to my profession and my life to be a better communicator while also recognizing the challenges we all face.” — Megan W. (Workshop Participant)
“Betsy is extremely engaging and leaves you with multiple takeaways that can easily be implemented in your everyday life with your team and relationships.” — Megan F. (Workshop Participant)
“A true coaches coach who finds useful and powerful nuggets of information to share” — Hannah (Workshop Participant)
“Every time I hear Betsy speak I take so many valuable lessons, information to apply to my personal and professional life as well as I can take these tools back to teach my team.” — Jennifer (Workshop Participant)
Quick Answers
How long do I have access to the courses?
I'm not coaching Gen Z — is Winning With Words still relevant?
Can I share my login with my staff?
What if I want to start with just one course?
How does the promo code work?
Use Code FALL26
for 26% off All Courses
Hurry! Offer expires on October 15 at Midnight
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