They're Listening... Just Not to That
Learn how to increase ownership, engagement, and accountability without lowering your standards or expectations.
Everyone needs a Betsy in their organization or team. We have been given an edge while enlisting Betsy as our communications specialist on our team...
Mentor doesn’t really encapsulate all Betsy has done for me and the influence she’s had on me as a coach and a person...
If you’ve ever thought, “Kids these days...” this book is for you.
In this training you will learn effective communication skills you can use with your athletes today.
How to give feedback that motivates instead of shutting them down.
- Learn small shifts in your language that immediately improve your effectiveness with today's athletes.
- The one-word that increases awareness and creates shared-responsibility.
- The 4-step framework that level-sets expectations and increases athlete accountability.
- The criteria for being a 'tough love' coach in today's sport landscape.
- The one question every coach needs to answer for their athletes.
This book will give you better tools to effectively coach today's athletes.
What coaches are saying
Kids These Days is my favorite book of 2025 and is absolutely essential reading for every coach, parent, or leader working with Gen Z and beyond. It has given me so much insight into my own children, and those that I coach, and is full of practical tools, conversation starters, and insightful ideas that guide every conversation that I have. If I could give this book 10 stars I would.
Kids These Days is a magnificent resource for any adult who genuinely cares about helping young people grow. What makes this book special is how usable it is. The insights translate directly into better conversations, stronger relationships, and more trust. Coaches, parents, educators, and mentors will walk away better equipped to support confidence, effort, and growth. If you care deeply about our youth and want to lead them well, this book belongs on your shelf.
The insightful information shared in this book along with the examples and practical applications will speak to every coach, athletic administrator, and all those outside of athletics who work with Gen Z’s and Alphas. I placed a bulk order for Kids These Days and am looking forward to reading this book with my staff!
I support your work because it is the new standard! Reading your work has been so inspiring because I finally feel HEARD as a coach and within the style of coaching I use. You are such an inspiring resource for me as I continue to enhance the communication I have with my athletes.
Ordering for Your Coaching Staff?
Get Discounted Pricing for 10+ Copies
This is a great option for athletic departments, coaching staffs, leadership programs, and organizations that want to create a shared understanding of how to communicate effectively with Gen Z athletes.
Bulk orders are ideal for:
- Coaching staffs and athletic departments
- High school and collegiate programs
- Leadership or coach development programs
- Organizations working with Gen Z athletes
Betsy, why did you write this book?
4.8 out of 5 stars on
A Must-Read for Coaches, Administrators, Parents, and Mentors
If you've ever found yourself frustrated or confused by "kids these days," this book provides the tools to communicate and connect with the modern athlete.
Frequently asked questions
Everything you might want to know about the book, who it’s for, and how to get the most out of it. If you still have questions, feel free to reach out.
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Who is this book for?
- This book is designed for coaches working with Gen Z athletes from youth and high school sports to college and competitive programs. If you’ve ever felt like your feedback isn’t landing the way it used to, this book will help.
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Is this book only for sports coaches
- While the examples focus on athletics, the communication strategies in Kids These Days apply to anyone who works with Gen Z — coaches, managers, leaders, educators, and parents.
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What will I learn from this book?
- You’ll learn why Gen Z athletes interpret feedback differently, how to communicate expectations more clearly, and how to build trust and accountability without losing your leadership voice.
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How do I purchase the book?
- Paperback is available from Betsy directly or on Amazon. The eBook (KDP) is available on Amazon. Audio versions are available on Audible, Spotify, Apple, and other platforms.
