Everyone needs a Betsy in their organization or team. We have been given an edge while enlisting Betsy as our communications specialist on our team...

Brenda Frese

Head Coach, Women’s Basketball, University of Maryland

Mentor doesn’t really encapsulate all Betsy has done for me and the influence she’s had on me as a coach and a person...

Margueritte Aozasa (now Margueritte Bates)

Head Coach, Women’s Soccer, UCLA (now UT Women’s Soccer)

4.8 out of 5 stars on

They're Listening... Just Not to That

Learn how to increase ownership, engagement, and accountability without lowering your standards or expectations.

Listen to Kids These Days

Or read it.

If you’ve ever thought, “Kids these days...” this book is for you.

The playbook for coaches who are tired of being tuned out. Learn the communication strategies that connect with Gen Z athletes and keep them in the game.

Listen to Kids These Days

Or read it.

How to give feedback that motivates instead of shuts them down

Learn small shifts in your language that immediately improve your effectiveness with today's athletes.
The one-word that increases awareness and creates shared-responsibility.
The 4-step framework that level-sets expectations and increases athlete accountability.
The criteria for being a 'tough love' coach in today's sport landscape.
The one question every coach needs to answer for their athletes.

This book will give you better tools to effectively coach today's athletes.

Listen to Kids These Days

Or read it.

What coaches are saying

If you’ve ever said "kids these days" then start reading. Real-life strategy from one of the best. Want a real treat? Check out the audiobook. You’ll be able to listen to Betsy all day.

Joanna Lane Louisville, KY

I ordered the digital version of Kids These Days and couldn’t put it down!
Chapter after chapter were so relevant to issues or concerns that I was working through with my coaches. The insightful information shared in this book along with the examples and practical applications will speak to every coach, athletic administrator and all those outside of athletics who work with Gen Z’s and Alphas.”

Julie Schroeder-Biek ’88 Director of Athletics, Saint Mary’s College

Having had the opportunity to hear you speak a few times in the past and as an active listener and reader of your work, I’m looking forward to using your book both in my personal/professional development, as well as the growth of the coaches in a women’s coaching group I lead at my school. I have purchased copies of your digital book for each coach in the group! Keep inspiring and thank you for all you give back so that we can do the same for the student-athletes we lead.

Jill Dixon M.S. Sport Management, Wesley College

I support your work because it is the new standard! Reading your work has been so inspiring because I finally feel HEARD as a coach and within the style of coaching I use. You are such an inspiring resource for me as I continue to enhance the communication I have with my athletes.

Sammy Kirn, MBA Assistant Coach, Florida Southern College

Betsy, why did you write this book?

4.8 out of 5 stars on

A Must-Read for Coaches, Administrators, Parents, and Mentors

If you've ever found yourself frustrated or confused by "kids these days," this book provides the tools to communicate and connect with the modern athlete.

Listen to Kids These Days

Or read it.

Frequently asked questions

Below are answers to some frequently asked questions, and if you have others please reach out! [email protected]

Who is this book for?
- This book is designed for coaches working with Gen Z athletes from youth and high school sports to collegiate and professional programs. If you’ve ever felt like your feedback isn’t landing the way it used to, this book will help.
Is this book only for sports coaches
- While the examples focus on athletics, the communication strategies in Kids These Days apply to anyone who works with Gen Z — coaches, managers, leaders, educators, and parents.
What will I learn from this audiobook?
- You’ll learn why Gen Z athletes interpret feedback differently, how to communicate expectations more clearly, and how to build trust and accountability without losing your leadership voice.
How do I purchase the book?
- Audio versions are available on Audible, Spotify, Apple, and other platforms. Paperback is available from Betsy directly or on Amazon. The eBook (KDP) is available on Amazon.