Relating to Today's Student-Athlete: Effectively Coaching Gen Z

The young people we are coaching today have never known life without the Internet. That unique context translates into both challenges and opportunities for coaches everywhere. 

This course is designed as a toolkit for coaches to better understand who Gen Z is so we can more effectively communicate with, connect with, and coach today's student-athlete.


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YES! Let's Do This!

Relating to Today's Student-Athlete: Effectively Coaching Gen Z


This self-paced course includes 11 modules with specific options for meeting the unique challenges of coaching today's student-athlete:

  • Course Introduction
  • The Research on Gen Z
  • 8 Seconds
  • Skim-Read
  • Chat-Based 
  • Co-Create
  • Data-Driven
  • Feedback
  • Extrinsic Motivation
  • Instant Gratification
  • Course Close & Action Steps
  • Resources and references to further your development
  • Exclusive access to the Ask Betsy online forum

Over 6,800 coaches have experienced the live version of this course and the feedback speaks for itself. Here's what coaches are saying:

"As a millennial on the cusp of being a member of Gen Z, all of this information is spot on!"

 "Amazing! Totally new perspective. Completely pertinent for working with student-athletes from the rec level all the way to elite athletes."

"These techniques not only apply to coaches, but to teachers and parents as well! This is a game-changer for understanding today's athletes and elevating the success of any program."

YES! Let's Do This!

"Kids these days"...

Today's coaches cite frustration with their student-athlete's short attention spans, inability to accept criticism (even if it's constructive), and an almost constant need for reassurance and validation. This course offers 55 options for navigating the unique challenges of coaching Gen Z:

  • 8 seconds: this is the attention span of Generation Z. Our challenge is to communicate in short bursts while making the learning process visual at every opportunity.

  • Skim-Read: Gen Z consumes bite-sized chunks of information at incredible rates. Our challenge is to be strategic with packaging the information we want them to absorb (especially in written communications).

  • Chat-Based: Gen Z is accustomed to chat-based forms of communication. Our challenge is to operate in their conversational comfort zone while providing opportunities to engage in longer form written and verbal communications.

  • Co-Create: Gen Z is highly educated, industrious, and collaborative. Our challenge is to find opportunities to co-create with them... to allow for customization of their sport experience through having agency in the process.

  • Data-Driven: Gen Z sifts to find the most relevant data. Our challenge is to make things immediately relevant and illustrate the current value in relation to a larger purpose.

  • Feedback: Gen Z values honest, immediate feedback. Our challenge is to give objective feedback* in real-time. (*While being calm, caring, and encouraging).

  • Extrinsically Motivated: Gen Z is disproportionally focused on gaining peer validation. Our challenge is to help student-athletes develop an internal drive for success and illustrate their value separate from "likes".

  • Instant Gratification: Gen Z is used to getting what they want. Now! Our challenge is to help student-athletes practice working towards a desired outcome over time while keeping them engaged and informed.

YES! Let's Do This!